Company News, Marketing News

Wisk Turns 60

First liquid laundry detergent celebrates with limited edition bottles, social media-driven giveaways.

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By: Christine Esposito

Editor-in-Chief

Wisk— an iconic brand known for its “Ring Around the Collar” ad campaign that ran for more than 20 years—is celebrating its 60th anniversary this year.   “In a world where brands quickly come and go, our 60thanniversary is a true testament to Wisk laundry detergent’s ability to remain relevant, evolve with the times and inspire deep brand loyalty,” said Bridgette Miller, Wisk marketing director. “With a product line-up that continually redefines what it means to be clean, we are pr...

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